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Defining market approaches in cultural organizations : an analysis of Italian theatres
Guercini, Simone; Ranfagni, Silvia - In: Arts marketing : an international journal ; AM 2 (2012) 1, pp. 52-69
Persistent link: https://www.econbiz.de/10010009348
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Relational paths in business network dynamics: Evidence from the fashion industry
Guercini, Simone; Runfola, Andrea - In: Industrial marketing management : the international … 41 (2012) 5, pp. 807-816
Persistent link: https://www.econbiz.de/10010018287
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Processi euristici e marketing imprenditoriale
Guercini, Simone - In: Piccola impresa (2012) 3, pp. 9-29
Persistent link: https://www.econbiz.de/10010118223
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New business models in online hotel distribution : emerging private sales versus leading IDS
Runfola, Andrea; Rosati, Massimo; Guercini, Simone - In: Service business 7 (2013) 2, pp. 183-205
Persistent link: https://www.econbiz.de/10010146465
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Fast fashion companies coping with internationalization : driving the change or changing the model?
Runfola, Andrea; Guercini, Simone - In: Journal of fashion marketing and management 17 (2013) 2, pp. 190-205
Persistent link: https://www.econbiz.de/10010159664
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Integrating country-of-origin image and brand image in corporate rebranding: the case of China
Guercini, Simone; Ranfagni, Silvia - In: Marketing intelligence & planning 31 (2013) 5, pp. 508-521
Persistent link: https://www.econbiz.de/10010162095
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A strategic supply chain approach: consortium marketing in the Italian leatherwear industry
Guercini, Simone; Woodside, Arch G. - In: Marketing intelligence & planning 30 (2012) 7, pp. 700-717
Persistent link: https://www.econbiz.de/10010027809
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Cognitive source and clothing retail : some results from an empirical research in the Italian fashion market
Guercini, Simone; Ranfagni, Silvia - In: Journal of fashion marketing and management 11 (2007) 3, pp. 398-412
Persistent link: https://www.econbiz.de/10009868436
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The integration between marketing and purchasing in the traceability process
Guercini, Simone; Runfola, Andrea - In: Industrial marketing management : the international … 38 (2009) 8, pp. 883-892
Persistent link: https://www.econbiz.de/10008889841
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An online research approach for a dual perspective analysis of brand associations in art museums
Ranfagni, Silvia; Milanesi, Matilde; Guercini, Simone - In: International review on public and non-profit marketing 20 (2023) 1, pp. 149-167
Persistent link: https://www.econbiz.de/10014252137