Similar Search Results

Online Display Advertising Markets : A Literature Review and Future Directions

Choi, Hana - 2019

This paper summarizes the display advertising literature, organizing the content by the agents in the display advertising ecosystem, and proposes new research directions. In doing so, we take an interdisciplinary view, drawing connections among diverse streams of theoretical and empirical...

Persistent link: https://www.econbiz.de/10012900653

Helping Small Businesses become more Data-Driven : A Field Experiment on eBay

Bar-Gill, Sagit; Brynjolfsson, Erik; Hak, Nir - National Bureau of Economic Research - 2023

As more and more activities in the economy become digitized, analytics and data-driven decision-making (DDD) are becoming increasingly important. The adoption of analytics and DDD has been slower in small-to-medium enterprises (SMEs) compared to large firms, and reliable causal estimates of the...

Persistent link: https://www.econbiz.de/10014248007

Optimizing Reserve Prices in Display Advertising Auctions

Choi, Hana; Mela, Carl F. - 2023

This paper considers how a publisher should set reserve prices for real-time bidding (RTB) auctions when selling display advertising impressions through ad exchanges, a $115 billion market and growing. Conducting a series of field experiments to induce exogenous variation in reserve prices at a...

Persistent link: https://www.econbiz.de/10014343903

The economics of advertising and privacy

Tucker, Catherine - In: International journal of industrial organization 30 (2012) 3, pp. 326-329

Persistent link: https://www.econbiz.de/10009658211

Targeting and privacy in mobile advertising

Rafieian, Omid; Yoganarasimhan, Hema - In: Marketing science : the marketing journal of the … 40 (2021) 2, pp. 193-216

Persistent link: https://www.econbiz.de/10012504914

Privacy Regulation and Online Advertising

Goldfarb, Avi; Tucker, Catherine E. - In: Management Science 57 (2011) 1, pp. 57-71

Advertisers use online customer data to target their marketing appeals. This has heightened consumers' privacy concerns …, leading governments to pass laws designed to protect consumer privacy by restricting the use of data and by restricting online …,596 online display (banner) advertising campaigns to explore how privacy regulation in the European Union (EU) has influenced …

Persistent link: https://www.econbiz.de/10009204248

Using social network activity data to identify and target job seekers

Ebbes, Peter; Netzer, Oded - 2018

platform are associated with job search, and how long the users have been job seeking. Furthermore, we find that targeting job … seekers based on our proposed approach can lead to a 42% increase in profits of a targeting campaign relative to the approach …

Persistent link: https://www.econbiz.de/10012118742

Do negative headlines really undermine the credibility of a quality label? A quasi-natural experiment

Hildenbrand, Andreas; Kühl, Rainer; Piper, Anne - 2015

In 2013, Stiftung Warentest tested hazelnut chocolate for their leading magazine, called Test. Stiftung Warentest is one of the most important consumer organizations in Germany. Ritter Sport is a high-quality producer of chocolate in Germany. Their hazelnut chocolate did not pass the test. It...

Persistent link: https://www.econbiz.de/10011335493

An Empirical Study of the Effect of the Internet on Fares in the U.S. Airline Industry

Lee, Hwa Ryung - In: KDI Journal of Economic Policy 37 (2015) 1, pp. 1-18

A reduction in search costs is generally believed to make markets more competitive. However, the effect may be mitigated or amplified if consumers must pay costs for switching products. This paper investigates how search costs affect prices in the presence of switching costs using U.S. domestic...

Persistent link: https://www.econbiz.de/10012034777

How to Promote E-Commerce Exports to China: An Empirical Analysis

Kim, Min Jung - In: KDI Journal of Economic Policy 39 (2017) 2, pp. 53-74

This paper focuses on the recent extraordinary growth of Chinese cross-border online shopping and draws implications for firm strategies and government policies in Korea to utilize the phenomenon as an opportunity to expand into a broader market via e-commerce exports. I conduct a survey of...

Persistent link: https://www.econbiz.de/10012034815

1
2
3
4
5
6
7
8
9
10
Next
Last