IT governance and management in an enterprise plays an important part in generating value for the stakeholders [1]. COBIT 5 is a framework for the governance and management of IT enterprises. In 2012 the latest version of this framework was released introducing important features. One of those...

This paper describes the importance of maritime transport to be essential for the understanding of China- Hungary and – in a wider perspective – China-EU relations. Due to its geographical position Hungary has good chances to operate as a logistics center, however, this will require...

retaining competitiveness is a key goal of all small and medium enterprises (henceforth: SME), and a good tool to survive or even grow in the market is innovation. However, innovation may not occur or fail entirely if we ignore the various contributing factors inside and outside the...

Recent information security incidents and regulatory changes makes highlight the need of solid information security management. From a business perspective one way to be secure is to be able to operate continua hespecially for companies operating critical infrastructure elements. Business...

Interactive value production through Living Labs means interactive development of products/services in real-life milieus by involving the end-users in the development process from the early stage. The aim of Living Lab initiations includes efforts, by way of following their suggestions in the...

In our global and digital reality, new tools of social communication have unavoidably ushered in an era where all of us (including those not using online social platforms) have to rethink the corporate learning and workforce development process and rebuild it in a way which is fundamentally...

This publication contents data collected as a part of a research1 carried out into the area of establishment and operation community gardens as well as the opportunity of applying mediation in this environment. The subject matter of this article is to demonstrate externalities occuring in...

Several authors have proposed frameworks to help advertisers predict and plan advertising effectiveness. Rossiter and Percy's advertising grid (1997) recommends that the ad appeal should match the purchase motivation or attitude base. They suggest that for utilitarian brands informational...

Using weekly data on advertising expenditures in various media and response data on awareness, consideration and choice, we test the hierarchy of effects hypothesis. Our empirical results, based on a simultaneous equations model with pooled parameters across brands, suggest that we can reject...