In the article the technologies of branding and rebranding are considered on the example of the insurance company «Îranta». Design of brand times are presented at the market of insurance services. Methodology of estimation the brand’s cost is considered. It is estimated the «Îranta»...

In the article contents management methodology is considered by a price risk in the system of marketing. The methodological approaches concerning the estimation of price risk in the system of marketing of enterprise are grounded. Factors which assist the origin of price risks are determined....

The system of marketing researches of innovations of machine-building enterprise is offered in the article. The organizationally-administrative structure of the system of marketing researches of innovations is reasonable. Brief-cases of marketing researches' methods of prospects of innovative...

The theoretic and applied positions of forming of mechanisms of pricing and factors, influencing acceptance of price decisions in a retail business are observed in the article. The classification of enterprises of retail business is given. The matter of concept of formats of shops of retail...

In the article marketing growth strategies that provide increased sales, profits, market share, and company size, reduce cost are observed. The integrated models of classical and modern marketing strategy of growth are developed. It is proved that in the models of marketing growth strategy there...