Price fixing is an illegal activity with heavy penalties, yet corporations continue to be indicted for the practice. To stop the chance your company is engaging in illegal price fixing, employ these three strategies. First, educate managers as to the disastrous consequences of price fixing and...

To what extent does the number of response categories in a Likert-type scale influence the resultant data? Surprisingly little attention has been paid to the issue of whether the response category format has any influence on data characteristics such as the mean, coefficient of variation,...

Plagiarism is a significant and growing problem in higher education. This paper sets out 14 easily implementable tactics to reduce the incidence of plagiarism or reduce the chance of it being successfully attempted by students

This study examines behavioral brand loyalty in a product category that, based on industry evidence, is expected to exhibit high loyalty: liquor (distilled spirits). The motivation for the study is to extend knowledge of the factors that underlie behavioral loyalty, including brand...

This study analyzes data on cigarette purchasing, using the IRI academic dataset. Major findings are: cigarette purchasing in this market exhibits a reverse-J, or ‘NBD (Negative Binomial Distribution)-like shape: many infrequent buyers and fewer frequent buyers, although this pattern may be...

This study examines the impact of actual price increases on customer retention in a services context, and how the effect of a price increase is moderated by both tenure and breadth of the customer's relationship. The study finds that tenure is associated with lowered customer sensitivity to...

This study examines the association between market orientation and company profitability. It incorporates two methodological approaches that have generally not been used in previous research. First, it uses lagged company and environmental control variables in the data analysis, to better...