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The competition between private label and national brand through the signal of Euro-leaf
Schena, Rosamartina; Morrone, Domenico; Russo, Angeloantonio - In: Business strategy and the environment 32 (2023) 8, pp. 6169-6181
Persistent link: https://www.econbiz.de/10014466924
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Production Arrangements and Strategic Brand Level Competition in a Vertically Linked Market
Ahmad, Waseem; Anders, Sven M.; Marcoul, Philippe - Agricultural and Applied Economics Association - AAEA - 2013
This paper develops and tests different theoretical models of competition in a vertically linked market assuming … production arrangement on brand-level competition. …
Persistent link: https://www.econbiz.de/10010880984
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What Can the Price Gap between Branded and Private Label Products Tell Us about Markups?
Barsky, Robert; Bergen, Mark; Dutta, Shantanu; Levy, Daniel - In: Scanner Data and Price Indexes, (pp. 165-288). 2003
In this paper we investigate the size of markups for nationally branded products sold in the U.S. retail grocery industry. Using scanner data from a large Midwestern supermarket chain, we compute several measures of upper and lower bounds on markup ratios for over 230 nationally branded products...
Persistent link: https://www.econbiz.de/10012016411
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C2M strategies on an e-commerce platform under brand competition
Lyu, Gaoyan; Hu, Huaqing; Zhuang, Guomian; Xi, Chenyang - In: Transportation research / E : an international journal 177 (2023), pp. 1-24
Persistent link: https://www.econbiz.de/10014419309
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Store brand introduction, retail competition and manufacturers' coping strategies
Hsiao, Lu; Xiong, Hui - In: Transportation research / E : an international journal 165 (2022), pp. 1-25
Persistent link: https://www.econbiz.de/10013383681
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How individual value structures shape smart shopping experience and brand choices : an international perspective
Gómez-Suárez, Mónica; Quiñones, Myriam; Yagüe … - In: European journal of international management : EJIM 13 (2019) 4, pp. 515-532
Persistent link: https://www.econbiz.de/10012065239
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Private label positioning and product line
Caprice, Stéphane - In: Frontiers of economics in China : selected publications … 12 (2017) 3, pp. 480-513
Persistent link: https://www.econbiz.de/10011773699
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Energy price shocks and milk price adjustments
Li, Xun; Lopez, Rigoberto A.; Wang, Rui - In: Applied economics letters 25 (2018) 4, pp. 268-271
Persistent link: https://www.econbiz.de/10011854452
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Private labels ain't bona fide! : perceived authenticity and willingness to pay a price premium for national brands over private labels
Kadirov, Djavlonbek - In: Journal of marketing management : MM 31 (2015) 17/18, pp. 1773-1798
Persistent link: https://www.econbiz.de/10011406191
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Private label positioning and product line
Caprice, Stéphane - 2017
Persistent link: https://www.econbiz.de/10012265925