High-tech exports play a crucial role in the growth and prosperity of the national economy due to higher added value and higher profitability. However, gaining a competitive advantage and increasing high-tech exports is arduous because of the highly competitive environment in global markets. In...

During recent years, many countries in the world, especially countries in transition and developing countries, invest considerable effort and substantial resources in building and upgrading of its national brand, with the intention to promote it to the international (and domestic) public,...

En el mercado internacional existen países que tienen características similares de oferta; por tanto, es conveniente establecer una ventaja sobre los competidores de manera que asegure y fortalezca el crecimiento económico. Los compradores buscarán los productos que tengan los mejores...