Determinants of customer brand loyalty in the retail industry : a comparison between national and private brands in South Korea
Year of publication: |
2021
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Authors: | Hwang, Syjung ; Lee, Minyoung ; Park, Eunil ; Pobil, Angel Pasqual del |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 63.2021, p. 1-9
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Subject: | Brand loyalty | National brand | Private brand | Retail industry | Markenführung | Brand management | Einzelhandel | Retail trade | Südkorea | South Korea | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenimage | Brand image | Markentreue |
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