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Battling for the household's category buck : can economy private labels defend supermarkets against the hard-discounter threat?
Vroegrijk, Mark; Gijsbrechts, Els; Campo, Katia - In: Journal of retailing 92 (2016) 3, pp. 300-318
Persistent link: https://www.econbiz.de/10011566701
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A ban on "private label" generic pharmaceuticals : legal and economic context
Anis, Aslam H.; Harvard, Stephanie - In: International journal of the economics of business 22 (2015) 2, pp. 219-229
Persistent link: https://www.econbiz.de/10011405945
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Die Folgen der zunehmenden Verbreitung von Handelsmarken für den Wettbewerb und den Verbraucher
Olbrich, Rainer (contributor) - 2005
Persistent link: https://www.econbiz.de/10003042127
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Geographic indications, trade and the functioning of markets
Evans, Phil - In: The intellectual property debate : perspectives from …, (pp. 345-360). 2006
Persistent link: https://www.econbiz.de/10003403540
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Handelsmarken, Wettbewerb und Wohlfahrt
Olbrich, Rainer; Buhr, Carl-Christian - In: Markenführung im Billigzeitalter : Wertevernichtung - …, (pp. 21-63). 2006
Persistent link: https://www.econbiz.de/10003367042
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Der Markenartikel und sein Preis
Köhler, Helmut - In: Markenführung im Billigzeitalter : Wertevernichtung - …, (pp. 65-100). 2006
Persistent link: https://www.econbiz.de/10003367044
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Challenging the big brands : how new brands win market share with innovative design
Evans, Judith; Grubbs, Judith Evans; Cullen, Cheryl Dangel - 2003
Persistent link: https://www.econbiz.de/10001698497
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Effects of the private-label invasion in food industries
Ward, Michael B.; Shimshack, Jay P.; Perloff, Jeffrey M.; … - In: American journal of agricultural economics 84 (2002) 4, pp. 961-973
Persistent link: https://www.econbiz.de/10001722589
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Das Wachstum der Handelsmarken : Ursachen und Zukunftsperspektiven
Ahlert, Dieter; Kenning, Peter; Schneider, Dirk - In: Handelsmarken : Zukunftsperspektiven der …, (pp. 243-260). 2001
Persistent link: https://www.econbiz.de/10001580462
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National brands versus private-labels : an empirical study of competition, advertising, and collusion
Parker, Philip M.; Kim, Namwoon - 1995
Persistent link: https://www.econbiz.de/10000908298