Being intertwined with economic development, urbanization determines the present and future development path of regions and countries. The intimate relationship between urban expansion and economic development is of particular interest in the case of large regions with complex (and mostly...

Some researchers argue that the company is the brand for services, emphasising the pre-eminence of corporate brand image, whereas others advocate developing strong sub-brands for specific service offerings. This research explores the debate using the open-ended associations elicited by brands in...

Brand placements are omnipresent in video games, but their overall effect on brand attitudes is small and varies substantially between studies. The present research takes an evaluative conditioning perspective to explain when and how brand placements in video games influence brand attitudes. In...