The effects of service brand dimensions on brand loyalty
Athanasios Krystallis; Polymeros Chrysochou
| Year of publication: |
2014
|
|---|---|
| Authors: | Krystallis, Athanasios ; Chrysochou, Polymeros |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 21.2014, 2, p. 139-147
|
| Subject: | Service branding | Brand attitudes | Brand satisfaction | Brand loyalty | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Markenimage | Brand image | Markentreue | Dienstleistungsmarketing | Services marketing | Dienstleistungsqualität | Service quality |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010338593