the basic fact that they sell the product. In this way, advertising lowers the expected search cost. We show that this … role of advertising can lead to a situation where advertised prices are higher than non-advertised prices in equilibrium. …

Despite the empirical relevance of advertising strategies in concentrated markets, the economics literature is largely … silent on the effect of persuasive advertising strategies on pricing and market structure and increasing (or decreasing …) dominance. We propose a simple model of persuasive advertising and pricing with differentiated goods and analyze the …

I consider an oligopoly model where, prior to price competition, firms invest in persuasive advertising and induce … advertising is introduced to homogeneous product markets, provides an alternative explanation for price dispersion phenomena …. Despite ex ante symmetry, the equilibrium profile of advertising outlays is asymmetric. It follows that endogenously …

undertakes promotional expenditures, uch as advertising, to increase sales and to compete against other retailer(s). The … manufacturer supports the retailer’s promotional expenditure through a cooperative advertising program by reimbursing a portion …

I construct a model in which an oligopoly first invests in persuasive advertising in order to induce brand loyalty to …, at equilibrium, there is one firm which chooses a lower advertising level, while the remaining ones choose the same … higher advertising. For the endogenous profile of advertising expenditure, there are a family of pricing equilibria with at …

affected by advertising. This paper analyzes media market competition in a duopoly framework. There exist symmetric and … advertising positively. If their valuation is negative only symmetric equilibria exist. Regulations limiting price competition …

behaviour. Industry changes following two previous sets of restrictions on advertising are examined for relevant empirical …

This paper develops a model of pricing and advertising in a matching environment with capacity constrained sellers and …. Equilibrium prices and profit maximizing advertising levels are derived and their properties analyzed. The model generates an … inverted U-shape relationship between individual advertisement and market tightness which is robust to alternative advertising …

We study firms' advertising strategies in an oligopolistic market in which both non-comparative and comparative … advertising are present. We show that in equilibrium firms mix over the two types of advertising, with the intensity of … comparative advertising exceeding that of non-comparative advertising; moreover, that the intensity of comparative increases …