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Global advertising, attitudes and audiences
Wilson, Tony - 2011
1. Audiences articulating advertising -- 2. Beyond attitudes : to the audience itself! : understanding consumers … citizen : a reception study of advertising academia online -- 5. Cellphone connections : audiences activating Agora -- 6. Mall …
Persistent link: https://www.econbiz.de/10015067604
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Advertising and public relations research
Jugenheimer, Donald W. - 2015 - Second edition.
pt. 1. Introduction to advertising and public relations research -- pt. 2. Secondary research in advertising and public … relations -- pt. 3. Primary research in advertising and public relations : qualitative research -- pt. 4. Primary research in … advertising and public relations : quantitative research -- pt. 5. Primary research in advertising and public relations : other …
Persistent link: https://www.econbiz.de/10015067661
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Motherhood, markets and consumption : the making of mothers in contemporary Western cultures
O'Donohoe, Stephanie (contributor) - 2014
Persistent link: https://www.econbiz.de/10015067885
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Die Beziehung von Rechtevermarktern zu Fußballunternehmen und Medienanstalten
Brücker, Michael - 2011
Persistent link: https://www.econbiz.de/10009511025
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Reflection of the youth social problems in Russian social advertising
Torgunakova, Elena; Torgunakov, Evgeniy - In: Finance, Economics, and Industry for Sustainable …, (pp. 115-122). 2024
Persistent link: https://www.econbiz.de/10014577993
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Werbung als Marketinginstrument : Mit Fallbeispielen aus der Werbepraxis
Haedrich, Günther - 2019 - Reprint 2019
Persistent link: https://www.econbiz.de/10014510318
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Government polices and COVID-19 impact : mediator roles in green wash
Minh T. H. Le - In: International journal of product lifecycle management : … 15 (2023) 2, pp. 115-138
Persistent link: https://www.econbiz.de/10015065363
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The level of involvement and consumer response to advertising through hashtags : a segmentation approach with self-organising maps
Bahrainizad, Manijeh; Aslami, Sepideh; Jamshidi, Nosrat - In: International journal of internet marketing and … 20 (2024) 3-4, pp. 386-409
Persistent link: https://www.econbiz.de/10015065567
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Die anlehnende Markennutzung für nicht ähnliche Produkte
Görlich, Daniel - 2013
Persistent link: https://www.econbiz.de/10010207711