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A Note on Pricing and Efficiency in Print Media Industries
Kaiser, Ulrich - 2002
for advertising space. This paper develops a realistic, yet simple, model of print media industries. In contrast to … earlier studies, it takes into account that print media firms can neither set advertising space nor its price. A main finding … overstated since a print media firms? cover pricing is limited by its feedback on advertising demand. …
Persistent link: https://www.econbiz.de/10010298088
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The Face is (Not) Like a Mirror: The Advertising Rhetoric of the Catoptric Metaphor from the Art of Physiognomy to the Science of Facial Expression
Schiller, Devon - In: International Journal of Semiotics and Visual Rhetoric … 1 (2017) 2, pp. 29-54
, the author presents this catoptric metaphor as a specific epistemological trope within the advertising designs that the …
Persistent link: https://www.econbiz.de/10012048217
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Does advertising lower the price of newspapers to consumers? : A theoretical appraisal
Gabszewicz, Jean Jaskold; Laussel, Didier; Sonnac, Nathalie - 2004
Persistent link: https://www.econbiz.de/10002599006
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Does advertising lower the price of newspapers to consumers? : A theoretical appraisal
Gabszewicz, Jean Jaskold; Laussel, Didier; Sonnac, Nathalie - In: Economics letters 87 (2005) 1, pp. 127-134
Persistent link: https://www.econbiz.de/10002689293
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An investigation of the success of targeting newspapers and efficiency of advertising in Ireland
Winchester, Maxwell; Lees, Gavin - In: Journal of promotion management : JPM 22 (2016) 5, pp. 620-636
Persistent link: https://www.econbiz.de/10011631924
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The influence of selected factors on the effectiveness of print media advertising
Cabyova, Ludmila; Krajcovic, Peter - In: International journal of business & management : IJoBM 5 (2017) 2, pp. 1-16
Persistent link: https://www.econbiz.de/10011859485
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Exploration of the applicability of the front-of-package nutrition label to advertising in comparison with the label on the product package
Shin, Sumin; Park, SangHee - In: Journal of consumer marketing 40 (2023) 4, pp. 413-430
Persistent link: https://www.econbiz.de/10014276004
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A Note on Pricing and Efficiency in Print Media Industries
Kaiser, Ulrich - Zentrum für Europäische Wirtschaftsforschung (ZEW) - 2002
for advertising space. This paper develops a realistic, yet simple, model of print media industries. In contrast to … earlier studies, it takes into account that print media firms can neither set advertising space nor its price. A main finding … overstated since a print media firms? cover pricing is limited by its feedback on advertising demand. …
Persistent link: https://www.econbiz.de/10005097914
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The effectiveness of female nudity in advertising in three European countries
Dianoux, Christian; Linhart, Zdenek - In: International Marketing Review 27 (2010) 5, pp. 562-578
advertising campaigns and, more precisely, whether a print ad that uses nudity is more or less effective than an ad without nudity … country. Research limitations/implications – Attitudes toward advertising in general vary significantly among European … in their advertising campaigns should take great care to define their target market by gender – even more so than in …
Persistent link: https://www.econbiz.de/10014827503
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API discovers “good enough” is better than best
In: Strategic Direction 24 (2008) 9, pp. 19-21
Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments...
Persistent link: https://www.econbiz.de/10015010308