/methodology/approach – Using analytical models, the versioning of a multi‐channel publisher is analysed, with consideration of advertising revenue … offline advertising market shrinks and the online advertising market proliferates. In a reverse situation, providing one … analytical error due to inter‐market network externalities. In this context, it is proven that advertising revenue is a critical …

entrepreneurs, with particular attention to advertising content for known small business success factors. Findings – This study … finds no correlation between factors most important to small business success and advertising volume. However, this study … advertising for that competitiveness factor. Finally, it is found that advertisement characteristics (placement, timing …

the price discrimination hypothesis. Coupon values fall with in-store displays and more intense advertising but rise when … prices are positively affected by coupon values, advertising expenditures, input costs, and the prices of competing brands …