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brands. Telecommunication industry of Sri Lanka has been dominated by international brands, but local brands are … impacted less significantly on brand awareness and recalled power development of telecommunication brands against the …
Persistent link: https://www.econbiz.de/10009442728
In this article we provide a seminal academic investigation of mo-bile telephony consumers' perception of the recently introduced costcap tari in comparison to corresponding pay-per-use and atrate call-ing plans. Previous studies have identied several psychological eectsthrough which consumers...
Persistent link: https://www.econbiz.de/10009284842
I develop a structural demand model for mobile telephone service, which facilitates the identification of network effects and compatibility between networks. Network effects are measured by the dependence of consumer willingness to pay on the installed base of subscribers. Compatibility is...
Persistent link: https://www.econbiz.de/10010357575
Mobile telecommunications markets have been studied primarily from the perspectives of mobile telecom operators, market organization and regulators. However, there have been few studies from the perspective of the private consumer, which is the object of this research. This paper is part of an...
Persistent link: https://www.econbiz.de/10009567901
telecommunication services composed of telephony, Internet and paid TV. We conduct a stated preference discrete choice experiment on a …
Persistent link: https://www.econbiz.de/10011446907
Persistent link: https://www.econbiz.de/10013124261
The European Commission has formally recognised that adequate provision of basic household services, including energy, communications, water and transport, is key to ensuring equity, social cohesion and solidarity. Yet little research has been done on the impact of the reform of these services...
Persistent link: https://www.econbiz.de/10013101093
This paper provides some estimates of demand elasticity for prepaid cellular voice and short message service (SMS) in South Africa by fitting a structural discrete consumer choice model to a cross-sectional data set on Vodacom customers collected in 2005. We find higher price elasticities than...
Persistent link: https://www.econbiz.de/10013068745
I develop a structural demand model for mobile telephone service, which facilitates the identification of network effects and compatibility between networks. Network effects are measured by the dependence of consumer willingness to pay on the installed base of subscribers. Compatibility is...
Persistent link: https://www.econbiz.de/10012708171
do not contribute to the explanatory power of telecommunication stock price variability.Practical implications – Our …
Persistent link: https://www.econbiz.de/10013034746