While vertical firms dominate the fashion markets worldwide since years, only little research is done on vertical alliances between non-vertical retailer and manufacturing companies in this sector. These paper analyses vertical alliances from the perspective of 98 traditional fashion retailers...

One of the current concerns of the academic environment in economics is highlighting the importance of competences that higher education graduates should display when they step across the threshold of the real economy. To this effect, the identification of those competences which are compatible...

The present research aims to establish and outline strategies for promoting change in the context of organizational learning, in order to maintain deeply active and creative human resources, while capable of achieving economic sustainability. This is becoming more obvious now as the changes take...

Google's new “Interest Based Advertising” (IBA) program represents the company's first foray into what is generally called “Online Behavioral Advertising”: In order to deliver more relevant advertising, Google will begin tailoring ads delivered through AdSense on the Google Content...

Unlike many markets where a fierce competition exists between hundreds or, some-times, thousands of competitors, the public services sector (waste management, pro-vision of water, district heating, gas, electricity or public transportation etc) often face quasi-monopoly situations when very few...

Online-Produktbeschreibungen stellen eine immer häufiger genutzte Informati-onsquelle im Rahmen von Kaufentscheidungen dar. Um festzustellen, wie sich Bilder und Power-Wörter, wie z.B. „neu“, auf die Wahrnehmung einer Webseite und das Informationsverhalten der Internetnutzer auswirken,...

Mergers and acquisitions are tremendously important phenomenon in business not only due to their prevalence but also for the value involved. Among the largest firms in the world whose deals are large enough to be captured in international deal databases, tens of thousands of deals occur each...

Consumer behavior is changing due to many factors. In this study an attempt is made to understand the factors which influenced consumers to change the way they buy fruits and vegetables. This study is focused on the consumer behavior during purchase of fruits and vegetables at different branded...

Identification of drivers of new product success and analysis of their relations are very critical for companies to be successful in their core markets. It is agreed in the literature that firm strategy (marketing synergy, technology synergy), process characteristics and product characteristics...