In: Marketing Science 31 (2012) 5, pp. 738-755
This series of discussions presents commentaries and a response on the impact the Nutrition Labeling and Education Act … of 1990 has had on brand nutritional quality and taste as raised in Moorman et al. [Moorman C, Ferraro R, Huber J (2012 …) Unintended nutrition consequences: Firm responses to the Nutrition Labeling and Education Act. <i>Marketing Sci.</i> 31(5):717-737]. …