This research article examines the implementation of service-dominant logic in technology-based business incubators, specifically focusing on Bandung Techno Park in Indonesia. The research examines the connection between service providers and clients, the function of technology-based business...

Two outcome-based defence contracts are studied in the attempt to better understand the provision of services in maintenance, repair and overhaul (MRO) environment that iscontracted on the outcome of the equipment, rather than the provision of equipment. Thenature of the contract changes the...

The paper draws attention to an anthropological, rather than idealistic, concept of culture to overcome a traditional 'Goods-Dominant' logic, which is especially persistent in Italy and limits the use of cultural heritage, and to broaden the range of value and enhance the merit quality that can...

The aim of this contribution is to discuss the evolution of marketing, arguing whether it is accomplishing a paradigm change. Starting from previous definitions of paradigm, we adopt the viable systems approach (<i><sc>v</sc>S<sc>a</sc></i>) as a general interpretation key useful for interpreting the evolution of...