Connected to an environment characterized by dynamism, the organization faces both opportunities and difficulties. It must possess a high capacity to adapt to changes and quickly respond to the environmental signals. The market or environmental instability may undermine the organizational...

Managing translation services’ have become buzz words in translating across cultures. Nowadays, translation agencies are faced with numberless problems. The usual assumption is that, unless a specific purpose is specified by the customer, a translation is provided for information purposes...

The translation of economical terminology is an intricate subject matter, especially when it is placed in the context of globalization. It presupposes sharing values, attitudes and identities. That is to say, it places two cultures into contact. This impact presupposes an acculturating process...

Everyone'(tm)s belief is that marketing plays a fundamental role in all economic or uneconomic areas of business. However, what becomes very clear is that, in addition to the many positive aspects that it generates, marketing produces unwanted effects as well.The paper tries to prove the...

In our days, the electronic communication media is important because the communication forms based on interactivity lead the participants in the act of sending and receiving information to become more than simply issuers, listeners or viewers, integrating them into a dynamic system.In this...