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become a real asset for a company in times of crisis. They also assume that CSR has a positive association with innovation …
Persistent link: https://www.econbiz.de/10012943768
Organisations are increasingly disclosing financial and non-financial performance as they are becoming more accountable and transparent to the providers of capital and other interested parties. Most of them are clearly specifying their environmental, social and governance (ESG) content,...
Persistent link: https://www.econbiz.de/10012867812
This research identifies determiners of internet Corporate Social Responsibility (CSR) communication of the 53 French enterprises which are members of “l'Observatoire sur la Responsabilité Sociétale des Entreprises (ORSE)”. This study is completed in two phases. First, we use an analytical...
Persistent link: https://www.econbiz.de/10013003770
managers. Therefore, business and marketing educators can play a fundamental role due to the impact of the incorporation of … presence of CSR stand-alone subjects in business and marketing curricula offered by Spanish universities. An exploratory and … universities in Spain was conducted. This study reports that marketing curricula emphasizes the integration of ethics stand …
Persistent link: https://www.econbiz.de/10013052752
An aim of considerations is to present the possibilities of a strong employer branding on the grounds of assumptions of the concept of Corporate Social Responsibility, CSR. In her article, the author presented the essence of the concept of CSR as well as the current trends connected with...
Persistent link: https://www.econbiz.de/10012988393
Despite large interest in CSR in China, the role of consumers has been underexplored in empirical research, with studies mainly focused on specific subcomponents of CSR, based on evidence from small, urban samples. Using a country-wide consumer survey, this article examines 1) how Chinese...
Persistent link: https://www.econbiz.de/10013045523
Recent evidence suggesting consumers don't pull their own weight when it comes to ethical consumerism means that it can be somewhat of a pyrrhic victory for companies seeking to spruce up their social credentials. We discuss the extent to which an onus lies with consumers to help corporations...
Persistent link: https://www.econbiz.de/10012708003
Consumers’ views of corporate social responsibility (CSR) are still filled with mistrust and doubt. Especially in developing countries like Indonesia, consumers are wondering about the motivation behind CSR activities. It is argued that CSR activities that are authentic or sincere will lead to...
Persistent link: https://www.econbiz.de/10012627633
In 2002, thirty-four chief executives of the world’s largest multinational corporations signed a document during the World Economic Forum (WEF) entitled, ‘Global Corporate Citizenship: The Leadership Challenge for CEOs and Boards’. These included Coca-Cola, Deutsche Bank, Diageo, Merck &...
Persistent link: https://www.econbiz.de/10013226042
marketing and promotion of products, corporate social responsibility (CSR) practices and stakeholder engagement with financial …
Persistent link: https://www.econbiz.de/10013251458