Today there is a more general perspective of well-being, in whichhealth is imposed as a social obligation, as individual work to get continuousimprovement. To meet these new consumer trends in terms ofself-care and privatization of health, many Italian companies have createdproducts (Functional...

Engaging consumers towards brands is currently a primary necessity for companies to increase brand equity and customer loyalty. In spite of the growing interest from the academic and the professional world, today an internationally shared definition of the consumer-brand engagement (Cbe)...

Gross revenue from marketing frequency strategies varies with average soybean prices across time periods. A study examined statistical differences among trading days using a four-year database of cash prices. Results applied to a hypothetical Arkansas soybean farm using four strategies over four...

There have been a number of studies aimed at assessing student's perceptions of higher education institutions (HEIs) from around the world and based on the results, informing university recruitment strategies and plans. However, no study has addressed a comparison of the UK and Malaysian...

Farm viability poses a grave challenge to the sustainability of agriculture and food systems: the number of acres in production continues to decline as the majority of farms earn negative net income. Two related and often overlapping marketing strategies, (i) locally grown foods and (ii)...

At present, the whole economy at a global and national level is facing many changes and challenges, risks and threats. The New Context for higher education institutions has "4D" dimensions: dynamic, difficult, divers and delicate. Marketing orientation is very well applied for a long time to...

The purpose of this investigational debate is analyzing the different way of acting of the political actors nationally and locally within the electoral campaign for the presidential elections from 2009, in Constanta. The results shows that in Constanta there was a fracture between local and...

The reality demonstrates that, in the present context, the competition between the cities is harsh, amplified by the economic and politic effects of the globalization. The cities are fighting to attract investments, influence, businesses, tourists, residents. One of the challenges of the urban...

In line with Veblen's contributions on the "dark side" of commercial and political relationships, we show how promises can be used to manipulate the "common man." By imposing excessive access costs on potential promisees (e.g., citizens or consumers), a promiser (e.g., a politician or a firm)...