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The research on relationship among online game endorsement, adolescent involvement and game purchase intention

Wu, Chao-Sen; Tsai, Li-Fen - In: International Journal of Management, Economics and … 2 (2013) 3, pp. 205-216

This research aims to probe the influence of online game endorsement on adolescent involvement and game purchase intention. Involvement means the perceived importance and interest stimulate. The high involvement means consumers will spend more time considering and collecting data in order to...

Persistent link: https://www.econbiz.de/10010322376

Customer Directed Advertising and Product Quality

Esteban, Lola; Hernandez, Jose M.; Moraga-Gonzalez, … - 2001

This paper studies the relationship between three key elements of the marketing mix, namely, price, product, and promotion, in a model where a seller employs informative advertising to launch a new product. We propose a fairly general advertising technology for the study of three promotional...

Persistent link: https://www.econbiz.de/10010324895

Going where the Ad leads you: On High Advertised Prices and Search where to buy

Janssen, Maarten C.W.; Non, Marielle C. - 2006

The search literature assumes that consumers know which firms sell products they are looking for, but are unaware of the particular variety and the prices at which each firm sells. In this paper, we consider the situation where consumers are uncertain whether a firm carries the product at all by...

Persistent link: https://www.econbiz.de/10010325578

Advertising and Consumer Search in a Duopoly Model

Janssen, Maarten C.W.; Non, Mariëlle C. - 2005

We consider a duopoly in a homogenous goods market where part of the consumers are ex ante uninformed about prices. Information can come through two different channels: advertising and sequential consumer search. We arrive at the following results. First, there is no monotone relationship...

Persistent link: https://www.econbiz.de/10010325593

Targeted Advertising and Social Status

Vikander, Nick - 2011

This paper shows how a firm can use non-targeted advertising to exploit consumers' desire for social status. A monopolist sells multiple varieties of a good to consumers who each care about what others believe about his wealth. Advertising allows consumers both to buy different varieties and to...

Persistent link: https://www.econbiz.de/10010325736

Advertising for Attention in a Consumer Search Model

Haan, Marco A.; Moraga-Gonzalez, Jose Luis - 2009

We model the idea that when consumers search for products, they first visit the firm whose advertising is more salient. The gains a firm derives from being visited early increase in search costs, so equilibrium advertising increases as search costs rise. This may result in lower firm profits...

Persistent link: https://www.econbiz.de/10010325866

Either or Both Competition: A "Two-Sided" Theory of Advertising with Overlapping Viewerships

Reisinger, Markus; Ambrus, Attila; Calvano, Emilio - 2013

This paper develops a fairly general model of platform competition in media markets allowing viewers to use multiple platforms. This leads to a new form of competition between platforms, in which they do not steal viewers from each other, but affect the viewer composition and thereby the...

Persistent link: https://www.econbiz.de/10010329431

The market for fake observations

Brekke, Kjell Arne; Nilsen, Tore - 2011

We show how increased competition in a media market may have implications for the competition between firms that are advertising in that medium. We apply a simple model of a product market with network externalities where firms buy advertising space in a media market and find that there is more...

Persistent link: https://www.econbiz.de/10010330239

A theory of multidimensional information disclosure

Tamura, Wataru - 2012

We study disclosure of information about the multidimensional state of the world when uninformed receivers' actions affect the sender's utility. Given a disclosure rule, the receivers form an expectation about the state following each message. Under the assumption that the sender's expected...

Persistent link: https://www.econbiz.de/10010332526

A review of online trust branding strategies of financial services industries in Malaysia and Australia

Tan, Teck Ming; Rasiah, Devinaga - In: Advances in Management & Applied Economics 1 (2011) 1, pp. 125-150

This study spotlighted on the financial services industry specifically in the creation of brand trust across online … were using their web sites to provide online financial services and brand information provided a context for a more … detailed analysis of online trust branding strategies, including communicating brand trust and value, and building brand …

Persistent link: https://www.econbiz.de/10010333023