The market today is confronted with cornucopia of challenges and opportunities. The unfolding scenario is being closely watched by marketers across the globe and they are competing with each other to grasp the market share. In order to win over the consumers, marketers are constantly evolving...

This paper presents an international view of sustainable development. The paper aims to provide an analysis on the link between openness to trade and economic growth and market failure like externalities. It focuses on the globalization process as the main factor for environmental problems....

Tourism has become an important sector that has an impact on development of country economy. The main benefits of tourism are income creation and generation of jobs. For many regions and countries it is the most important source of welfare. The ability of the national economy to benefit from...

The aim of the study is to identify the main motivational factors within a multinational company. The first objective is to identify work functions, formulated on Abraham Maslow’s pyramid, following the identification of the key characteristics that motivate an employee at the work place and...

In this article we examine where in an organizational change process it is better to place the reducing resistance to change phase, so that employees would accept the new changes easier and not manifest too much resistance. After analyzing twelve organizational change models we have concluded...

This paper aims to study the comparative patterns of change suggested by Price Waterhouse (1995) in their book “A better change: Best practices for transforming your organization” and John Kotter (1996), in his book “Leading change”. Price Waterhouse’s and Kotter’s change models are...