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FOREIGN TRADE IN THE CONTEXT OF GLOBALIZATION
STIOCA, Ivona; DUMITRU, Nicoleta Rossela - In: Holistic Marketing Management Journal 1 (2011) 4, pp. 48-55
The meaning of globalization can be characterized in terms of three essential features: universal character, economic … and social implications things generated also by the intensity of the event. According to experts, globalization is … that multinational companies are considering them in the expansion of global business, globalization is seen as a …
Persistent link: https://www.econbiz.de/10010635339
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Strategic communication and competitive advantage : assessing CEO letters of global airline alliances
Seo, Gang-Hoon; Itō, Munehiko; Li, Zhonghui - In: Foundations of Management : the journal of Warsaw … 13 (2021) 1, pp. 57-72
. However, these issues have been discussed in relation to operational aspects. The quality of strategic communication can be an … differences in quality of strategic communication between the three leading alliance groups (oneworld, SkyTeam, and Star Alliance …
Persistent link: https://www.econbiz.de/10012597739
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Sustainable growth in global markets : strategic choices and managerial implications
Rajagopal - 2016
Persistent link: https://www.econbiz.de/10011451537
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Sustainable Growth in Global Markets : Strategic Choices and Managerial Implications
Rajagopal - 2016
Sustainable Growth in Global Markets provides a comprehensive introduction to the concept of market and business management outside the domestic market. The book focuses upon the ability to do business in international markets, examining the significance of leadership, building consumer value...
Persistent link: https://www.econbiz.de/10012396676
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When does export customer responsiveness strategy contribute to export market competitive advantage?
Miocevic, Dario; Gnizy, Itzhak; Cadogan, John W. - In: International marketing review 40 (2023) 3, pp. 497-527
Persistent link: https://www.econbiz.de/10014381218
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International business : competing in the global marketplace
Hill, Charles W. L. - 2007 - 6. ed., intern. student ed.
Persistent link: https://www.econbiz.de/10003332549
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International business : competing in the global marketplace
Hill, Charles W. L. - 2011 - 8. ed.
National differences in political economy -- Differences in culture -- Ethics in international business -- International trade theory -- The political economy of international trade -- Foreign direct investment -- Regional economic integration -- The foreign exchange market -- The international...
Persistent link: https://www.econbiz.de/10003869419
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International business : competing in the global marketplace
Hill, Charles W. L. - 2009 - 7. ed.
Persistent link: https://www.econbiz.de/10003565023
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International business
Shenkar, Oded; Luo, Yadong - 2008 - 2. ed.
Persistent link: https://www.econbiz.de/10003507481