The small-scale business is an important element of the market economy, which influences rates of economic growth, structure and quality of the gross domestic product. Nevertheless poor agricultural commodity prices, rising input costs combined with low productivity and out-of-day agricultural...

Market orientation (MO) is considered as a competitive strategy for the smaller service enterprises base in rural locations. A model is proposed and validated for the rural tourism sector that envompasses the effects of MO and of the use of information and communications technology (ICT) on...