В статье исследован мировой опыт управления наемным персоналом и формирования системы внутреннего маркетинга. При исследовании опыта работы американских,...

Key account management programs have priority in the banking sector, conditioned by the drive to achieve competitive advantage while securing customer loyalty. Employees must manage these programs with demonstrated relationship- and ethics‐based attributes, and devote themselves fully to...

In a more and more diverse service related economical environment the client is ambushed by lots of information regarding that particular area. The customer’s attitude towards either a certain type of service or the other comes mainly from inexact sources of information detained before having...

В статье раскрыты и обоснованы принципы создания и функционирования системы стратегического управления развитием сферы услуг. Обоснованы теоретические...

В статье проведен анализ основных групп факторов конкурентоспособности, определены основные направления формирования конкурентных преимуществ сферы...

The author analyses trends of development of the service sector in a market economy of the Russian Federation. Studies are based on the statistical data analysis of socio-economic indicators. The results of the aforementioned analysis are able to provide with efficient management of the domestic...