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В статье рассматривается сущность понятий «конкурентоспособность» и «конкурентное преимущество». Анализируются основные подходы к управлению...
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Examining the influence of adopting sustainability strategies on the competitiveness of five-star hotels operating in … components, namely: the society, the employees, the environment, and the customers. The competitiveness variable is represented …
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Describes the theory and practice of marketing positioning strategy. Reviews the basic decision components or “anatomy” of marketing positioning strategy formulation from a theoretical‐prescriptive perspective, and highlights those factors considered to be critical to success. Explains how...
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