В статье освещены теоретические подходы к определению концепции маркетинга отношений (клиентинг). Обоснована актуальность внедрения клиентоориентированного...

With advanced information technology, compare to the past operation, the significant difference is the companies no longer need to set up their own costly the large server, instead an external professional supplier "cloud computing" technology would be increasingly adopted nowadays. The main...

The paper examines the conditions under which firms enter into technology development partnerships with customers, suppliers and other firms. Three conceptual approaches to inter-firm collaboration are examined, namely: transactions costs theory; resource-strategy theories of the firm; and...