designed to influence them, trigger certain emotions, and make them develop an attitude to a particular brand or product. When … urban population, the study highlights the Romanian consumers’ attitude to various types of advertisements, endorsers and …

ambitious ways of communication between the consumer and a media. This exploratory research aims to discover consumers’ attitude …

Attitude toward the Ad is widely used in study of traditional mass media advertising, especially for children. As … Internet and web sites become more important, we pay close attention to research on consumer behavior on the web. Therefore …, attitude toward the web site is gaining parallel status in evaluating effectiveness. In this paper, the author develops and …

ambitious ways of communication between the consumer and a media. This exploratory research aims to discover consumers’ attitude …

attitude of Romanian tourists as compared to that of foreign tourists with respect to hotel room arrangement - in which they …

for mobile phone operators, television chains and producers. This present work aims to analyse the role of the attitude … service, the perceived entertainment value of participating in this type of programme and attitude towards use are …

various mediators, such as trust, attitude, hedonic value, and utilitarian value. For data collection, we used an online …

consommateurs pour confirmer l’importance de ces différents bénéfices et coûts dans la formation de l’attitude du consommateur …

The attitude of people living in a particular country towards the goods and services produced within that country is a … key determinant of the economic growth and development of the country. This study investigates the attitude of respondents …