The signing of the Single European Market Act in 1987 committed EC member states to the principles of establishing a single internal market within which all barriers to trade in services and manufacturing and obstacles to the movement of factors of production will be removed. In this context,...

In recent years, the Asian financial market has grown in significance and Hong Kong, Tokyo and Singapore are all striving for an increasing share in the market. In this article the authors examine the strengths and weaknesses of the three centres and discuss the role of each. It appears that...

The aim is to identify those areas of marketing in the financial services sector that deserve to be given priority attention. A number of marketing areas are identified and assessed on their scope for improvement, the ease with which they can be changed and also on the sensitivity of the...

The banking and financial sector of the Arab Gulf region is characterized by deregulation, globalization, product innovation, developments in technology and increasing competition. This change has created the potential for gain but has also increased risk. After the oil and gas sector, the...

London securities houses wish to improve equity securities marketing to institutional fund managers following major changes in the regulatory environments. There is a lacuna in the literature. Senior level respondents on both sides, from New York, London, Hong Kong and Toronto, participated in...

There has been an extraordinary increase in the use of financial derivatives in the capital markets. Consequently derivative instruments can have a significant impact on financial institutions, individual investors and even national economies. This relatively recent change in the status of...

Purpose – The purpose of this paper is to investigate the role of formal ties in the marketing of financial services and thus provide evidence concerning the relationship between formal ties and the customer appeal of banks and investment banks. Design/methodology/approach – The paper uses...

Purpose – The paper aims to study the importance of financial market development and financial structure in explaining the financial policies of firms in emerging market countries. Design/methodology/approach – The paper uses a panel data of 32 countries and the system generalized method of...