Management of Financial Services Marketing: Issues and Perceptions
Year of publication: |
1991
|
---|---|
Authors: | Easingwood, Christopher ; Arnott, David C. |
Published in: |
International Journal of Bank Marketing. - MCB UP Ltd, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 9.1991, 6, p. 3-12
|
Publisher: |
MCB UP Ltd |
Subject: | Customers | Financial markets | Marketing management | Pricing |
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