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Persistent link: https://www.econbiz.de/10011449501

A multi-objective combinatorial model of casualty processing in major incident response

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A multi-objective combinatorial model of casualty processing in major incident response

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Persistent link: https://www.econbiz.de/10010140285

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Distributed design coordination

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Coordination Approaches and Systems - Part II: An Operational Perspective

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Understanding and profitably managing customer loyalty

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Understanding and profitably managing customer loyalty

Gee, Robert; Coates, Graham; Nicholson, Mike - In: Marketing intelligence & planning 26 (2008) 4, pp. 359-374

Persistent link: https://www.econbiz.de/10008065384

Understanding and profitably managing customer loyalty

Gee, Robert; Coates, Graham; Nicholson, Mike - In: Marketing Intelligence & Planning 26 (2008) 4, pp. 359-374

Purpose – The purpose of the paper is to draw together the salient issues surrounding customer loyalty and customer relationship management (CRM) into a single coherent discussion. Various schools of academic thought are examined. The paper concludes with practical implications for managers....

Persistent link: https://www.econbiz.de/10014946113