Sandbiller, Klaus; Will, Andreas; Buhl, Hans Ulrich; … - Universität <Augsburg> / Lehrstuhl für … - 1996
In this paper we show that an IT-enabled suitable designof incentives improves the competitiveness of newmarketing and distribution channels like telephonebanking. Using and extending a framework developed byNault and Dexter [8] for franchising, we show that an ITenabled"ownership of customers"...