The provider-client relationship is at once the main locus and the fundamental source of innovation through the interactive exchange of information and knowledge occurring during service production. However, one relevant research gap concerns the influence of relationships with clients on...

Purpose: This paper aims to understand how festival brand personality is built and managed in the social media environment by explaining the intended (by the organizers) festival brand personality and how this concept is communicated and perceived by social media users....

The purpose of this article is to provide a deeper understanding of successful event networks and offer a conceptual framework which can be used to analyze their impact on local development. We address two research questions. First, how does network structure affect the success of the event and...