Prodan, Marina Perišić; Tanković, Ana Čuić; … - In: Wine Economics and Policy 13 (2024) 1, pp. 33-47
marketing (DCM) in wine tourism and explore the importance of its dimensions on wine tourists' perceived image, satisfaction and … digital content were significant predictors of overall satisfac-tion of wine tourists. Furthermore, a positive influence of … perceived image and overall satisfaction with digital content on intention to continue using it was found. The study contributes …