Soutar, Geoffrey N.; Ridley, Shaun - In: Leadership & Organization Development Journal 29 (2008) 5, pp. 461-472
Purpose – Conjoint analysis is a useful research technique, but has not been used in the leadership area. This study … attributes examined. Design/methodology/approach – Eight leader attributes were obtained from three focus groups. Past research … and communication were the most valued leader attributes. However, most leaders were not viewed positively. Research …