Similar Search Results

Virtuelle Welten : neue Chancen für das Marketing?

Fritz, Wolfgang; Dettmann, Jessica - 2007

Persistent link: https://www.econbiz.de/10003535873

Second Life Environment, a planning and project platform in regional development

Maack, Karl; Hedner, Thomas; Abouzeedan, Adli - 2010

Second Life (SL) is a virtual "world" accessible via the Internet which enables its users, called Residents, to interact with each other through virtual characters, called "avatars". The residents can explore the SL hypothetical world, and participate in individual and group activities. Most...

Persistent link: https://www.econbiz.de/10011571140

A buzzword, a phase or the next chapter for the Internet? : the status and possibilities of the metaverse for tourism

Wei, Wei - In: Journal of hospitality and tourism insights 7 (2024) 1, pp. 602-625

Persistent link: https://www.econbiz.de/10014467556

User behavior in second life : an empirical analysis and its implications for marketing practice

Jung, Kathrin; Kirchgeorg, Manfred - 2007

Persistent link: https://www.econbiz.de/10013420398

Metaverse marketing : how the metaverse will shape the future of consumer research and practice

Dwivedi, Yogesh Kumar; Hughes, David Laurie; Wang, Yichuan - In: Psychology & marketing 40 (2023) 4, pp. 750-776

Persistent link: https://www.econbiz.de/10014290859

The value of virtual assets : the role of game characters in MMOGs

Manninen, Tony; Kujanpää, Tomi - In: The international journal of business science & applied … 2 (2007) 1, pp. 21-33

Game character, or avatar, acts as the nexus of virtual assets that the player collects and produces while exploring …

Persistent link: https://www.econbiz.de/10011893927

Exploring real-brand meanings and goods in virtual social interaction : enhanced rewards, rarity, and realism

Hansen, Sara Steffens - In: Journal of marketing management : MM 29 (2013) 13/14, pp. 1443-1461

Persistent link: https://www.econbiz.de/10010230183

Augemented virtual doctor office : theory-based design and assessment

Zahedi, Fatemeh Mariam; Walia, Nitin; Jain, Hemant K. - In: Journal of management information systems : JMIS 33 (2016) 3, pp. 776-808

Persistent link: https://www.econbiz.de/10011635375

(Co)-contamination as the dark side of co-production : public value failures in co-production processes

Williams, Brian N.; Kang, Seong-Cheol; Johnson, Japera - In: Public management review 18 (2016) 5, pp. 692-717

Persistent link: https://www.econbiz.de/10011484861

Drafting an effective ethical code of conduct for professional societies : a practical guide

Hardy, Margaret C. - In: Administrative Sciences : open access journal 6 (2016) 4/16, pp. 1-11

Academic, medical, and research communities are struggling to quickly and effectively address unethical conduct within … basis for research and provide a set of guidelines for how professionals treat each other, students, and trainees. Since …

Persistent link: https://www.econbiz.de/10012016398