In this global world, diffusion & adoption of new product innovation have become intricate and involves multifaceted process, as consumers demand a broad range of choices. So, this has generated enthusiasm among researchers and business practitioners while studying and implementing diffusion &...

Nutrition is one of the main factors leading to a sustainable and healthy life. Consumers generally make decisions related to their daily nutrition and food choice. Therefore, it is important to determine the main potential factors affecting the final decision. These variables, also known as the...

Dairy farming is a subsidiary profession of agriculture in India where dairy cooperatives are an important part of rural development. The current study explores the critical factors in the dairy supply chain, and provides an initial decision framework for its implications. The necessary data...

Managing supply chain volatility (SCV) is often identified as one of the major challenges of modern supply chain management. While research has predominantly focused on describing the multidimensional areas of SCV and its negative impacts, clear guidelines on how to manage SCV for efficiency,...