Sarı, Ömer; Meydan Uygur, Selma - In: Journal of Contemporary Marketing Science 6 (2023) 2, pp. 128-147
Purpose Nation branding efforts are carried out by means of communication. The element, which is the object of communication tools, must have an analogical connection with nation branding. The object of analogy should have attractive features that will strengthen the nation brand. Online tourism...