Purpose – The purpose of this paper is to provide insightful evidence of phenomena in organization and management theory. Textual data sets consist of two different elements, namely qualitative and quantitative aspects. Researchers often combine methods to harness both aspects. However, they...

Purpose – The purpose of this paper is to investigate the determinants of students’ loyalty in retail banks in Ghana. Design/methodology/approach – A review of the literature identified four determinants of customer loyalty which were used to survey 624 students from five universities in...