A strategy is the basic pattern of current and planned objectives, operation and allocation of resources, an organization's interactions with the markets, competitors, and other environmental factors. The main focus of marketing strategy is to allocate and coordinate with marketing activities...

The main aim of this study was to investigate the factors affecting on customer loyalty of Mehr chain hotels in Yazd. Independent variables of this study included cultural brand asset, individual's similarity to brand, lifestyle congruency, intermediate variables of study included brand...

The objective of the present research is the impact examination of management accounting measures on the performance of tile companies in Yazd. The research model is formed using the variable of management accounting techniques as the independent variable and performance as the dependent...

The purpose of this study was to determine the components of intellectual capital and investigate their relations with Yazd Tile Company. Variables of human capital, structural capital and relational capital as independent variables and productivity, profitability and market value as dependent...

The main objective of this study is to examine the relationship between product market competition and capital structure of the selected industries on the Tehran Stock Exchange. Considering Tobin’s Q and Herfindahl-Hirschman index as the independent variable and the debt ratio as the dependent...

Purpose – The purpose of this paper is to evaluate the nature of emotion, self-esteem and life satisfaction tendencies amongst Iranian Muslim consumers when making impulse purchases. Design/methodology/approach – Questionnaires were distributed amongst female Muslim participants at a...