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This research aims to help commercial web sites' manager to improve the performance of marketing investments in the development of traffic, amounting to more than 10% of sales. To do this, we present a typology of the process of choosing a merchant web site in order to highlight two major issues...
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This qualitative study is the first to validate immersion as a relevant concept to capture the essence of online commercial experiences. The studies identify the most important experiential components of e-commerce web sites using virtual reality devices and shed some light on the influence of...
Persistent link: https://www.econbiz.de/10010707717
This qualitative study is the first to validate immersion as a relevant concept to capture the essence of online commercial experiences. Our study also highlights the specificities of immersive experiences engendered by virtual reality applications available on commercial web sites. We identify...
Persistent link: https://www.econbiz.de/10010707769
Les concepteurs et responsables de sites marchands cherchent de plus en plus à favoriser l’immersion des internautes lors de leurs expériences en ligne. Pour comprendre l’intérêt de ces démarches, une étude quantitative permet de mettre en évidence l’impact de l’expérience...
Persistent link: https://www.econbiz.de/10011073048
Les responsables de sites marchands cherchent de plus en plus à favoriser l’immersion des internautes pendant l’expérience en ligne. L’objectif de cette recherche est d’étudier les effets des composantes expérientielles des sites marchands comme variables atmosphériques, sur...
Persistent link: https://www.econbiz.de/10011074635
This qualitative study is the first to confirm the validity of immersion as a relevant concept to capture the essence of online commercial experiences. Our study also highlights the specificities of immersive experiences engendered by virtual reality applications available on commercial web...
Persistent link: https://www.econbiz.de/10010960587
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