Similar Search Results

Le choix d'un magasin: qu'est-ce qui fait courir les consommateurs?

Kalika, Michel - Université Paris-Dauphine (Paris IX) - 1984

Persistent link: https://www.econbiz.de/10010861492

Les dimensions de la connaissance marketing : une étude exploratoire en vue de la définition d'un système d'accréditation des compétences

Gauzente, Claire; Kalika, Michel - Université Paris-Dauphine (Paris IX) - 1999

Persistent link: https://www.econbiz.de/10010861530

Competitive Website Evaluation in Higher Education

Losonczi, György - Keleti Károly Gazdasági Kar, Óbudai Egyetem

This study addresses the issue of the competitive websites of the universities. Why is it important for the institutions to have competitive website? Because websites are the most important form of their online appearance, as a reflection of the style, the activity and the reputation of the...

Persistent link: https://www.econbiz.de/10010878303

The Impact of customers' relation quality and sensing on the marketing performance for micro industries development in Banten Province, Indonesia

Suherna, Suherna; Budiaji, Weksi - In: Review of Applied Socio-Economic Research 7 (2014) 1, pp. 147-151

This research was intended to evaluate the marketing performance as one of the food and beverage Micro Industries (MI …'s) constraints in Banten Province. We built a relation model between the marketing performance and the customer's relation quality …

Persistent link: https://www.econbiz.de/10010884785

Marketing during a Recession: An Illustration of How Economic Principles Guide Marketing Approaches

Marks, Melanie; Wentland, Scott; O'Connor, Abbey - In: Journal for Economic Educators (2014) 1

This article offers a practical way for economic educators to integrate marketing into economics principles courses by … economic educators integrate material across disciplines, we provide specific connections to marketing for topics commonly …

Persistent link: https://www.econbiz.de/10010886074

The Model Of Contemporary Marketing Practices (Cmp) In The Russian Market: Evidence From Empirical Research

Rebiazina, Vera A.; Tretyak, Olga A. - National Research University Higher School of Economics - 2014

their share. However, they are still not well examined in the marketing field. Russia is especially neglected in the … academic discussion of overall marketing strategy. Previous research indicates that the model of “Contemporary marketing … practices” (CMP) is commonly used as a classification scheme of marketing practices both in developed and developing markets …

Persistent link: https://www.econbiz.de/10010890088

Les prix en euro : questions, méthodes et premiers résultats

Desmet, Pierre - Université Paris-Dauphine (Paris IX) - 2002

The arrival in France of the euro in 2002, and the withdrawal of the franc, have been anticipated within many companies in all operational areas (payroll, billing and accounting for example). As far as price policy is concerned, the company must determine, beyond the compulsory legal conversion,...

Persistent link: https://www.econbiz.de/10010905094

L'impact de la critique de presse sur la consommation culturelle : un essai de synthèse dans le champ cinématographique

Debenedetti, Stéphane - Université Paris-Dauphine (Paris IX) - 2006

Media critics are generally said to be an integral part of the cinema industry, as they influence both the supply (distribution and communication strategies) and demand (consumer's decision process) sides of the market (Debenedetti, 2006). Which lessons can be drawn from past research about...

Persistent link: https://www.econbiz.de/10010905125

Comportements du consommateur : concepts et outils

Darpy, Denis; Volle, Pierre - Université Paris-Dauphine (Paris IX) - 2003

afin de prendre les meilleures décisions marketing. Analyse des décisions concrètes prises par les services marketing pour …

Persistent link: https://www.econbiz.de/10010905152

Marketing et crise : entre réponses de fond et le marketing de la crise

Pras, Bernard - Université Paris-Dauphine (Paris IX) - 2009

Persistent link: https://www.econbiz.de/10010905167