Marketing communication is a concise part of modern museum management. Museums operate in a competitive environment …; therefore, it is important to pay sustained attention to every component of a given museum's marketing communication. Changes …, international trends, and visitor preferences have an influence on marketing communication. Museum management must devote expert …

Co-creation is a seminal concept in marketing, explained as the engagement between service provider and customer in … discipline. Nevertheless, the understanding of the concept, especially in service marketing, is mostly still developing in silos …

revolution and digital marketing have created a shrinking force on mass media advertising. They have formed the backbone of … personalisation, marketing automation, neuromarketing, viral marketing, voice recognition, and conversion optimisation, and thus …, Artificial Intelligence (AI) has risen as the phenomenon in marketing activities. Theoretical analysis of relevant researches on …

leads to CCBs has remained largely understudied in service marketing literature. Moreover, the underlying mechanisms through …

conditions linked to three components: sales channels, marketing models and the supply chain, with the transversality of …

individual households. The conditional restricted Boltzmann machine includes marketing variables and household attributes as … marketing variables. The conditional restricted Boltzmann machine indicates pairwise relationships between brands that are more … possibilities for further research, such as applying the conditional restricted Boltzmann machine to other areas in marketing or …

role of marketing and the shift of roles in its processes in order to show the urge to become familiar with the spirit of … open innovation and rethink marketing strategy in this emerging reality. …