Narrow search
Showing 10,241 - 10,244 of 10,244
Cover Image
Exploring the relationship between social media use and anti-luxury behavior : implications for interactive marketing strategies
Le, Hoang T. P. M.; Park, Jungkun; Nguyen, Trang Thi; … - In: Journal of research in interactive marketing : … 18 (2024) 4, pp. 549-569
Persistent link: https://www.econbiz.de/10015062570
Cover Image
Exploring the internationalization pathways of luxury SMEs : is there an asset of foreignness?
Milanesi, Matilde; Runfola, Andrea; Guercini, Simone - In: International marketing review 41 (2024) 3/4, pp. 806-826
Persistent link: https://www.econbiz.de/10015057135
Cover Image
Why do athletes consume luxury brands? : a study on motivations and values from the lens of theory of prestige consumption
Akoğlu, Halil Erdem; Yildiz, Kadir; Kumar, Sushant - In: Marketing intelligence & planning 42 (2024) 5, pp. 871-889
Persistent link: https://www.econbiz.de/10015056913
Cover Image
Technology influence on purchase intention with respect to luxury fashion
Soni, Soumya; Sharma, Bhuvanesh Kumar; Mishra, Sunil; … - In: International journal of Indian culture and business … 32 (2024) 1, pp. 98-113
Persistent link: https://www.econbiz.de/10015064676