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Arousal and Merriment as Decision Drivers among Young Consumers
Rajagopal - Escuela de Graduados en Administración Pública y … - 2007
Arousal among young consumers plays a key role in buying decisions. One of the challenges for success in retailing is …
Persistent link: https://www.econbiz.de/10005577394
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The quasi-judicial role of large retailers: An efficiency hypothesis of their relation with suppliers
Arruñada, Benito - Department of Economics and Business, Universitat … - 2000
The paper explores an efficiency hypothesis regarding the contractual process between large retailers, such as Wal-Mart and Carrefour, and their suppliers. The empirical evidence presented supports the idea that large retailers play a quasi-judicial role, acting as "courts of first instance" in...
Persistent link: https://www.econbiz.de/10005704884
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Communication sociétale des enseignes, le consommateur est-il toujours dupe ? le rôle de la réputation.
Parguel, Béatrice; Benoît-Moreau, Florence - Université Paris-Dauphine
De nombreuses enseignes communiquent sur leurs engagements sociétaux afin d’améliorer leur image auprès des consommateurs. Néanmoins, face à la profusion d’arguments plus ou moins fondés, l’efficacité de la communication sociétale peut être questionnée. Mobilisant la théorie de...
Persistent link: https://www.econbiz.de/10008532452
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The Short-Term Effect of Store-Level Promotions on Store Choice and the Moderating Role of Individual Variables
Volle, Pierre - Université Paris-Dauphine (Paris IX) - 2001
promotional variables, loyalty, and moderating variables. The research shows that the short-term effect of store-level promotions … on store choice is significant but weak: store choice is mainly driven by loyalty. While we fail to demonstrate the …, search for promotional information), however, the quasi-moderating role of loyalty is clearly validated. From a managerial …
Persistent link: https://www.econbiz.de/10010706504
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Communication sociétale des enseignes, le consommateur est-il toujours dupe ? le rôle de la réputation
Parguel, Béatrice; Benoît-Moreau, Florence - Université Paris-Dauphine (Paris IX) - 2008
Many retailers communicate about their societal engagements to improve their image. Yet, overwhelmed by these more or less well-founded societal claims, consumers get troubles to identify truly responsible retailers, making societal communication probably less efficient. Based upon the...
Persistent link: https://www.econbiz.de/10010708025
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The Short-Term Effect of Store-Level Promotions on Store Choice and the Moderating Role of Individual Variables.
Volle, Pierre - Université Paris-Dauphine - 2001
promotional variables, loyalty, and moderating variables. The research shows that the short-term effect of store-level promotions … on store choice is significant but weak: store choice is mainly driven by loyalty. While we fail to demonstrate the …, search for promotional information), however, the quasi-moderating role of loyalty is clearly validated. From a managerial …
Persistent link: https://www.econbiz.de/10008572185
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Marketing participatif: comment remercier les consommateurs pour leur contribution?
Reniou, Fanny - Université Paris-Dauphine (Paris IX) - 2009
Persistent link: https://www.econbiz.de/10010861524
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"J'espère que ce commerçant ne me parlera pas !" : l'effet de l'anxiété sociale et du degré d'intimité de la conversation sur l'intention de revenir dans le point de vente
Delacroix, Eva; Guillard, Valérie - Université Paris-Dauphine (Paris IX) - 2012
This article demonstrates that socially anxious consumers avoid close relationships with merchants. An experimental approach (n=102) shows that socially anxious consumers prefer small talk with merchants rather than intimate conversations, whereas non-socially anxious consumers prefer intimate...
Persistent link: https://www.econbiz.de/10010861584
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'I hope this seller won't talk to me!' Social anxiety and the influence of verbal intimacy on the intention to return to a store
Guillard, Valérie; Delacroix, Eva - Université Paris-Dauphine (Paris IX) - 2012
This article demonstrates that socially anxious consumers avoid close relationships with merchants. An experimental approach (n=102) shows that socially anxious consumers prefer small talk with merchants rather than intimate conversations, whereas non-socially anxious consumers prefer intimate...
Persistent link: https://www.econbiz.de/10010742290
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Une typologie des consommateurs "fidèles" : le Bon, la Brute et le Truand
Moulins, Jean-Louis; Merunka, Dwight; Bozzo, Cécile - Université Paris-Dauphine (Paris IX) - 2002
La fidélité des consommateurs à la marque se définit classiquement à partir de variables comportementales et attitudinales et il est habituel de distinguer deux types d'achats répétés : ceux justifiés par des attitudes positives (la "vraie fidélité")et ceux résultant de la seule...
Persistent link: https://www.econbiz.de/10011072570