Cost cap tariffs are pay-per-use tariffs for which costs cannot exceed a predefined cost limit. They were recently introduced to telecommunications markets, but were previously also applied in the insurance industry as deductibles or in the rental industry as day rates. This paper develops and...

Cost cap tariffs are pay-per-use tariffs for which costs cannot exceed a predefined cost limit. They were recently introduced to telecommunications markets, but were previously also applied in the insurance industry as deductibles or in the rental industry as day rates. This paper develops and...

Since D. Kahneman y A. Tversky came up in the 70s with the Prospect Theory describing the use of heuristic rules for taking decisions, these have been studied exhaustively in psychology and economics, although, less generously in the consumer behavior perspective. This research provides...

This paper introduces Image Theory to the consumer choice literature. Image theory is a non-normative theory of organizational and individual decision-making. Image theory contends that decisions are made in a two-stage process based on congruence with schematic structures called images. There...

Objective – The main objective of this study is to gain deeper understanding on the decision-making process of how and why consumers are adopting mobile payment in Indonesia. Methodology/Technique – The study was a qualitative study that included an experiment to the research design. A total...

Consumer decision making style is defined as the cognitive tendency which characterizes the decision making attitude of the consumer. Consumer styles inventory contains the following dimensions:1. Perfectionism-high quality orientation,2. Brand orientation,3. Novelty-fashion orientation,4....

We quantify the effects of others' adoptions and word-of-mouth (volume and valence) on consumers' product adoption decisions. We differentiate between the effects of word-of-mouth and observed adoptions from friends ("personal network") and the effects of word-of-mouth and observed adoptions...

An agent makes consumption choices in multiple periods. Choice objects vary in type and quality; objects of the same type are inter-temporal substitutes. The current choice set is informative about the distribution over future choice sets. Thus, the presence of unchosen alternatives may...

We ask various experts, who produce sales forecasts that can differ from earlier received model-based forecasts, what they do and why they do so. A questionnaire with a range of questions was completed by no less than forty-two such experts who are located in twenty different countries. We...

This study examines the effectiveness of performance measurement system (PMS) for the principal's decision making in a context of foreign subsidiary management. In the midst of the current competition, global organizations are faced with tensions resulted from the pursuit of centralization and...