Baresa, Suzana; Ivanovic, Zoran; Bogdan, Sinisa - In: UTMS journal of economics / University of Tourism and … 8 (2017) 3, pp. 281-293
The franchise in the global marketplace enables many globally known brands. With its business concept, it enables … provided by franchise companies (shops, restaurants, hotels, and others) of well-known brands in different places. It can be … concluded that the franchise enables the transfer of business knowledge, experience and technology to an unlimited space …