Localization and customer retention for franchise service systems
Kelli L. Bodey, Wei Shao, and Mitchell Ross
| Year of publication: |
April-June 2017
|
|---|---|
| Authors: | Bodey, Kelli L. ; Shao, Wei ; Ross, Mitchell |
| Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 2050792-6. - Vol. 38.2017, 2, p. 100-114
|
| Subject: | Localization | customer retention | franchise | franchise systems | standardization | services |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332969.2017.1289790 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011756682